WHAT DO WE OFFER

• Strong brand, trending problem, 130.000+ loyal customers as a base to build from

• Personal, spiritual growth through direct collaboration with Sandro (Founder & CEO)

• Existing network in business, training, venture capital and spirituality

• Flexible time and place - work where and when you work the best

• Fully remote possibility

POSITION OVERVIEW

Our mission is to help people get sorted and reconnected to themselves. We already have over 130.000 customers which we want to expand to 1 Mio by 2030. Your contribution as our Head of Marketing is to make sure the brand thrives in the world: build an amazing marketing and sales team and setup, growing user base and impact, high brand resonance, super effective marketing processes, profitability and fun.

Our underlying Intention is to help humans evolve into higher states of consciousness to live more joyfully and peacefully together.

WHO WE ARE

We are KLARHEIT, launched in 2015, built great reputation, customer base and brand. What do we do for the world? We create tools and services that help people get sorted and clear: Where am I at right now? What is my true path? How do I stay focused?

As a team we very much rely on self-management, inner drive and strong willingness to grow personally and professionally. We love it simple, sleek and efficient.

The next step of our evolution is to shift from being a D2C ecommerce brand to a high value, high profit 1:n service based business for both, B2C and B2B.

Our trajectory for the next years:

• Grow to €12M+ revenue and €5M profit in the next 3-5 years

• 10 employees

• Over 1 million users worldwide by 2030.

• Working with brilliant people, each in their genius zone.

• Everyone is really up for it and is "at the top of their game".

• Sleek setup, highly automated, highly transformative user experience along all touchpoints.

WHAT WE BELIEVE IN

“Doing what you love, with people you love, making a huge difference and a lot of money, while having time to pursue other passions.”

That’s what we’re after. For ourselves and everyone who wants that.

That means:

• We are strong believers of the concept of Genius Zone / Unique Ability: life energy flows the most when we express and apply our unique gifts and talents.

• You have to be willing and able to be your own boss (for your health, relationships, time and energy). That is: 100% responsibility.

Our Values and Tenets:

1. Together for each other: We strengthen each other and our customers every day.

2. 100% Ownership: Everyone is 100% in charge of their own flow of life energy and the results of their work.

3. Radical Honesty: We kindly and clearly tell the truth. No matter what. No sugar coating, no bullshitting. While being respectful and appreciative.

4. Health: We are mentally, physically, emotionally strong and fit. We are athletes and care for ourselves on a supreme level.

5. Beauty: We inspire through beauty, simplicity, mindfulness, care and aesthetics. What we touch becomes brighter, stronger and more harmonious.

6. Playfulness and ease: We love to play, experiment, laugh, remix, discover, explore and joyfully create.

We believe that true success is a result of authenticity. That is: fully being you.

YOUR ROLE

As our Head of Marketing you will be one of the two essential partners for Sandro (founder, visionary, CEO) besides the Integrator / COO, creating ease, expansion, and strength in the organization.

You will help KLARHEIT to be the best it can be. After on-boarding, you run all of the marketing and sales efforts in order to grow and scale. Accordingly, you will manage the marketing and sales operations, from developing the marketing and sales strategy to hiring and developing the team / setup.

You are the sales maker, growth driver, innovation catalyst, brand storyteller and capability builder.

RESPONSIBILITIES

• build marketing & sales strategy, roadmap, team, processes, and structure

• increase brand and product visibility and attractiveness

• drive long-term growth and profitability

• hire, fire, promote people (right people in right seats)

• effectively collaborate with the Visionary and Integrator to stay on the same page

lead, build, improve:

• Acquisition channels (organic, paid, social media, email)

• Conversions (email, ads, organic)

• SEO (domain rankings, backlinks, keywords, content spend etc.)

• Reputation (reviews, testimonials, referrals)

• Presence (social media engagement and growth)

• Website performance (speed, UX)

• Team (sales, marketing, content)

KPIs:

• marketing & sales strategy and roadmap is clearly defined and executable

• Visits, revenue, CR by source

• Cost to revenue ratio (KUR)

• Lead-to-customer ratio

• Churn rate

• Return on Ad Spend (ROAS)

• New vs returning visitors

• Customer acquisition cost (CAC)

• Share of voice (WOM)

• Email list growth

• Social Media growth

RESULTS

• Company thrives:

  • Increasing positive cashflow, revenue and profit

  • Increasing excitement

  • Increasing company value
    
    

• Team feels thrilled every morning to go working on the vision to change the world

• Everyone in genius zone

• Energized team, right people in the right seats

• Growing user base and impact in the world

• The company is sellable

REQUIREMENTS

• Senior professional and leadership experience in Marketing & Sales

• High-level communication, leadership and management skills

• Highly developed self-awareness and self management

• "Drive growth through automation, not headcount" - attitude

• High creative and analytical skills

• Advanced growth hacking and team building skills

• Ability to make people want, buy, be happy and return

• Long term thinking

• Very fast processing, comprehension and translation into execution

• Open mind and heart

• “Cool head, warm heart, working hands”

• Emotionally self-regulated even during times of pressure and stress to be present for the team

• Big picture AND detail oriented

• Highly organized and efficient

• Hardware and Software proficiency

• Excellent problem-solving skills

• Decisive and persuasive

• Willingness to constantly learn and evolve

• Coaching and mentoring ability

THIS POSITION IS NOT FOR YOU IF YOU ...

• Do not have a strong inner calling to do it (ask your body ;)

• Are not willing to commit to a serious intent

• Have a “make money fast” / short term thinking attitude

• Do not have or are not willing to have a real, deep connection to brand, product, customers

• Have a different vision of the future

• Are not willing to grow and expand

• Do not have more than 85% value match (see above)

THIS ROLE IS PERFECT FOR YOU IF YOU...

Are intrinsically driven to do it! If you love the vision, the mission and see this as a big opportunity to thrive, be even more successful and help others be even more successful. If you feel like it is time to make a dent in the universe, build something meaningful and help the world get sorted, clear and re-connected.

If you think this could be for you:

“Doing what you love, with people you love, making a huge difference and a lot of money, while having time to pursue other passions.”

APPLY HERE

Please send a letter of motivation, including how you know you are the right fit.